Conservation Psychology
Cultivating a deeper connection between people and planet, one study at a time.
At the Conservation Psychology Research & Evaluation Lab, we study how people think, feel, and act in relation to the natural world. Our work examines the psychological foundations of environmental concern and behavior, from what motivates people to protect nature to how experiences in parks, zoos, and aquariums shape environmental values.
We collaborate with community organizations, environmental educators, and conservation institutions to design and evaluate programs that foster meaningful connections with nature and promote sustainable action.
By bridging research and practice, we aim to better understand — and help strengthen — the human–environment relationship. Our goal is to make conservation not just a cause, but a shared, lived experience that supports both people and the planet.
Inquiring students can go to this link to express their interest: bit.ly/conklinconservationlab
Our Research Focus
Projects
Some current projects include exploring the relationship between social media and connection to nature and testing different climate change messaging at a touch tank program.
Participants
Our participants range from Montclair State University students to visitors at local zoos, aquariums, and science centers.
Sharing Our Work
We aim to share our research in relevant peer-reviewed journals and conferences.
Current Projects
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Examining the relationship between nature-related content on Instagram and connection to nature
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Testing two types of climate change messaging to find the most effective strategy for intended visitor outcomes (with Liberty Science Center)
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Assessing the impact of new exhibit elements specifically designed for individuals with visual impairments (with Liberty Science Center)
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Evaluating the usefulness of educational materials provided to visitors during their zoo trip (with Bergen County Zoo)
Past Projects
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Assessing reflective tendencies of visitors at a shark exhibit and testing the usefulness of a reflective intervention (with Jenkinson's Aquarium)
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Infographic of results can be found here:
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External Collaborators
We partner with nearby informal learning institutions to study visitor behavior and evaluate program effectiveness.
Jersey City, NJ
Paramus, NJ
If you are interested in partnering with our lab please contact
Dr. Conklin at conklinni@montclair.edu